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go-to-market
17 pages
Episodes (5)
Barbra Gago on Category Creation, Rebranding, and Opinionated Software
Claire Butler on Figma's Go-to-Market and the IC-First Growth Model
Geoffrey Moore on Crossing the Chasm, the Technology Adoption Lifecycle, and B2B Go-to-Market
Jeanne DeWitt Grosser on Go-to-Market Engineering, the Buying Journey as Product, and Building Sales Teams Engineers Trust
Jonathan Lowenhar on CEO Failure Modes, the Magic Box Paradigm, and Go-to-Market Strategy
Notes (3)
Claire Butler on Figma's Go-to-Market and the IC-First Growth Model
Geoffrey Moore on Crossing the Chasm, the Technology Adoption Lifecycle, and B2B Go-to-Market
Jeanne DeWitt Grosser on Go-to-Market Engineering, the Buying Journey as Product, and Building Sales Teams Engineers Trust
Concepts (3)
Category Design
Go-to-Market Engineer
Technology Adoption Lifecycle
Themes (1)
Going to Market
Speakers (5)
Barbra Gago
Claire Butler
Geoffrey Moore
Jeanne DeWitt Grosser
Jonathan Lowenhar