Claire Butler

Figma’s 10th employee and first marketing hire, joining in 2015 before the product launched. Led Figma’s launch out of stealth, brand positioning (including killing the “Summit” product name on her first day), go-to-market strategy, bottom-up growth motion, community events, social advocacy, and Figma for Education teams. She and Dylan Field developed the IC-first bottom-up GTM model — earning IC love before enabling organisational spread — that drove Figma’s growth for its first three years with no sales team.

Episodes

• Claire Butler on Figma's Go-to-Market and the IC-First Growth Model — Lenny’s Podcast