Speaker

Jeanne DeWitt Grosser

Jeanne DeWitt Grosser

COO of Vercel, overseeing marketing, sales, customer success, revenue operations, and field engineering. Previously CPO and head of sales at Stripe for nine years, where she built the go-to-market organisation from its earliest days. Earlier career at Google (joined Gmail in June 2004, one month after its launch). Known for: building the Go-to-Market Engineer role at Vercel, the concept that “go-to-market is a product,” the 10-minute-test for technically credible sales teams, and segmentation frameworks that integrate size, growth potential, and product-specific attributes (business model at Stripe; workload type + Crux traffic rank at Vercel). Also known for Project Rosland — Stripe’s 2017 forerunner to modern GTM automation.

Episodes in this wiki