Tobi Lütke
Co-founder and CEO of Shopify, which he started in 2004 as an online snowboard store before pivoting to commerce infrastructure. Shopify now powers millions of businesses in over 175 countries. Known for first-principles thinking as re-derivation over a stack of assumptions, the positional-vs.-tactical game distinction borrowed from chess, the 100-year vision frame, and the argument that simplifying software is a moral obligation because complexity kills businesses before they start. Thinks in programming constructs; coded alongside engineers at Shopify hackathons 20 years into his tenure as CEO.