Shreyas Doshi

Product leader and PM educator. Born in Mumbai; studied computer engineering in India. Worked as an engineer at several startups before transitioning into product management. Career spanned Yahoo (identity team), Google (six years, ads and identity), Twitter, and Stripe (Director of Product, led Stripe Connect). After leaving Stripe, became one of the most-followed product thinkers on Twitter, known for clear, often contrarian frameworks on PM craft, prioritisation, and organisational dynamics.

Key ideas

• Pre-mortem: run a structured failure-imagination exercise before a launch; tiger/paper tiger/elephant vocabulary creates lasting psychological safety.
• LNO framework: tasks are Leverage, Neutral, or Overhead regardless of type — apply perfectionism only to L tasks.
• Three levels of product work: impact, execution, optics — conflicts often stem from level mismatches rather than genuine disagreements. Job frustration accumulates when forced to operate predominantly outside one’s natural level.
• Execution problems are usually strategy or culture problems: persistent misalignments need diagnosis at the root level, not more process. A real, pre-aligned product strategy collapses planning cycles from weeks to days.
• Opportunity cost over ROI: the right question in high-leverage roles is “is this the best use of my time?” not merely “is this a good use of my time?”
• Scope as the real busyness driver: beyond a certain career level, productivity tactics cannot overcome uncontrolled scope growth; most apparent “two-way door” decisions are effectively irreversible in practice once political momentum accumulates.
• Taste as epistemics: good taste means evaluating ideas on their merits before authority, social proof, or alliterative framing does the work; shedding these biases is a distinct skill from product craft.
• Deep listening: surface listening techniques (recap, eye contact) are table stakes; world-class leadership depends on a qualitatively different mode of attention.

Appearances

See also

• Shreyas Doshi on Product Management Frameworks
• Shreyas Doshi Live
• Jackie Bavaro on Product Strategy and PM Career
• Alex Komoroske on Strategy and Complexity
• Gibson Biddle on Product Strategy