Pete Kazanjy
Founder and CEO of Atrium, a SaaS product for data-driven sales management. Author of Founding Sales, the most widely recommended book on early-stage B2B sales for founders and first-time sellers (available in full at foundingsales.com). Also founder of Modern Sales Pros, a community of 30,000 sales operations professionals and sales leaders. Background is in product marketing and product management (VMware, TalentBin — acquired by Monster Worldwide in 2014), not sales. Learned selling by necessity when founding TalentBin and has since systematised the experience into repeatable frameworks: the while-loop model for the sales motion as software, the ICP (ideal customer profile) as a prerequisite for efficient prospecting, stage-conversion metrics as leading indicators, and the early-stage seller profile for a first hire.