Paige Costello
Product lead at Asana overseeing the core product experience — goals, portfolios, projects, tasks, and reporting across desktop, web, and mobile. Previously director of product at Intercom and group product manager at Intuit for five and a half years, where she credits Intuit’s APM programme and structured feedback training (situation–behaviour–impact format) as foundational. Known for implementing the Double Diamond process at Asana as a discipline for sequencing discovery before solution, and for the six-month rolling planning cadence. Frequently cited by colleagues for coaching effectiveness and leading by example rather than by instruction.