Nikita Bier
Co-founder of Midnight Labs. Previously co-founder of tbh (anonymous teen compliments app, acquired by Facebook in 2017) and Gas (teen compliments app, acquired by Discord in 2023). Built both apps to #1 in the US App Store. Known for the latent demand framework — the idea that the best consumer products reveal a pre-existing desire rather than manufacture a new one, evidenced by organic discovery in unexpected demographics. Documented the 20%-per-year invitation decay curve in teen social apps and developed the seeding strategy for engineering word-of-mouth virality in closed high-school networks. Argues product-market fit is binary and self-evident.