Naomi Ionita
Partner at Menlo Ventures, focused on growth and monetisation in SaaS and consumer businesses. Former VP Growth at Envoy. Earlier led monetisation at Invoice2go, where she ran extensive pricing experiments including Van Westendorp surveys and a landmark 10× price-point test. Known for the Modern Growth Stack taxonomy and the argument that monetisation is the most underappreciated growth lever — citing research that a 1% improvement in monetisation has 4× the bottom-line impact of a 1% improvement in acquisition. Draws on Evernote’s freemium collapse as a canonical cautionary tale for the “too good free tier” failure mode.