Marc Benioff

Co-founder and CEO of Salesforce (~$350B market capitalisation, $38B revenue at time of recording). One of the architects of the SaaS era — the “end of software” campaign in 2000 is a canonical category-creation case study. Known for the Zen-influenced management practice of beginner’s mind (Shoshin) applied to company-wide strategy reviews, and for Agentforce — Salesforce’s agentic AI platform launched in 2024. Maintains a close relationship with Steve Jobs’s legacy; coached by Jobs on product and positioning throughout the early Salesforce years.

Episodes in this wiki

• Marc Benioff on Salesforce, Agentforce, and Beginner's Mind — Lenny’s Podcast (~2024)