Madhavan Ramanujam

Senior Partner at Simon-Kucher & Partners, the world’s largest pricing strategy consultancy. Author of Monetizing Innovation (2016). Based in the Bay Area. Background in quantitative marketing from Stanford GSB and Engineering School.

Has worked with over 250 companies and more than 30 unicorns on pricing, monetisation, and profitable growth. Clients include Uber, Asana, DoorDash, LinkedIn, Eventbrite, and Segment. As of the second episode, has left Simon-Kucher to invest full-time through his own early-stage AI fund, 49 Palms Ventures, co-founded with Josh Bloom.

Author of two books: Monetizing Innovation (2016) and Scaling Innovation (2025, pre-order).

Episodes in this wiki

• Madhavan Ramanujam on Pricing Strategy — willingness to pay, segmentation, pricing models, behavioural pricing
• Madhavan Ramanujam 2.0 on Scaling Innovation — dual-engine growth, AI pricing, attribution–autonomy two-by-two, POC strategy, negotiation tactics