Lulu Cheng Meservey

Executive Vice President and Chief Communications Officer at Activision Blizzard. Previously Head of Communications at Substack, and author of the newsletter Flack. Known for a practitioner’s theory of why ideas travel — focusing on the structural conditions that make messages memorable and repeatable, the concept of cultural erogenous zones (audience pressure points that produce disproportionate emotional response), and the case for founders building direct audiences rather than relying on traditional media.

Episodes in this wiki

• Lulu Cheng Meservey on Making Ideas Spread, Cultural Erogenous Zones, and Going Direct — Lenny’s Podcast (~2023)