Speaker

Jeff Weinstein

Jeff Weinstein

Jeff Weinstein spent 6+ years at Stripe, first leading the payments-infrastructure teams (scaling payments to hundreds of billions in annual volume, and the supported payment methods from ~10 to 100+), then scaling Stripe Atlas, the company-formation product, to single-click incorporation. Before Stripe he co-founded a modern SaaS layer over SQL (charts, version control, sharing), acquired by Box. He is one of the most publicly active PMs in the industry, known for customer obsession made operational — breaking the wall between PM and customer over Twitter/X and email. He has since handed the Atlas lead to Hayley Halvarsson.

Key ideas

  • Craft is dessert — no amount of polish rescues a product nobody urgently needs; people don’t get out of bed for their second problem.
  • Talk to customers in silence — don’t pitch; wait out the pause and the roadmap emerges. Discount friends’ feedback to zero; only “Sarah,” the real customer who will pay, counts.
  • Paying, not willing-to-pay — a signed contract is not payment; make people actually move money (the $1-invoice exercise).
  • Zero-Support-Tickets — Atlas’s north-star metric, driven 15%→85%; design metrics from the customer’s outcome and that you’d be proud to leak.
  • Study Groups — a blameless, fun empathy ritual: role-play a fictional company, never use internal knowledge, never solve problems — just feel the product as a customer would.
  • Go-go-go + long-term Compounding — pair optimistic urgency with patient investment in capability that you’ll never regret.
  • Experience is the product — sales tools, support, even a FedExed envelope are all product surface.

Episodes