Jason M Lemkin
Founder of SaaStr — the largest B2B SaaS community, conference, and content platform — and co-founder of EchoSign (acquired by Adobe). SaaStr Annual draws 10,000–12,000 founders and operators annually. EchoSign was one of the early SaaS e-signature platforms. Earlier career includes VP roles at Adobe. Co-author (with Aaron Ross) of From Impossible to Inevitable (~100,000 copies sold). Known for: tactical hiring frameworks for early sales teams, sales-product budget allocation models, contrarian advocacy for freemium and long-free-trial strategies, the “VP of Free” concept, and the “be kind” ethos. Active on Twitter/X (@jasonlk) and LinkedIn (~260,000 followers).