Jason Cohen
Four-time founder; two unicorns: SmartBear (bootstrapped SaaS developer tools; exited) and WP Engine (WordPress hosting platform; founded 2010, $1B+ valuation). Investor in approximately 60 startups. Author of Hidden Multipliers (2025, pre-order at hiddenmultipliers.com). Long-running independent blogger at asmartbear.com (~300 posts over nearly 20 years; self-described rule: only publish if it is the best he can do).
Known for: the five-question stalled-growth diagnostic (logo churn → pricing → NRR → channel saturation → do you need to grow?); the elephant curve (S-curve channels that sag into decline); the logo churn ceiling formula (new customers / churn rate = max customers); the “Double Down” pricing story (8× revenue via re-positioning from cost savings to growth); scepticism of A/B testing for most organisations; and the “late joining co-founder” concept (attributing co-founder status to CEO Heather Brunner at WP Engine, 4 years in).