Jag Duggal
Chief Product Officer at Nubank (joined ~2020), the Latin American neobank with 90+ million customers across Brazil, Mexico, and Colombia. Before Nubank: Director of Product Management at Facebook leading monetisation of video and third-party content (news, gaming, influencer). Before Facebook: SVP Product and Strategy at Quantcast; Group Product Manager / Head of Strategy for Google Display Ads (Google’s second-largest business at the time). Career began at a strategy consulting firm for nearly a decade, before pivoting through Harvard Kennedy School (dropped out) and business school (dropped out after a week) to join Google.
Known for: the 50% Sean Ellis PMF gate adjusted for Brazilian culture; the bullseye cohort methodology for iterating to product love; “fundamentally different, not incrementally better” as an operating mantra; and the view that strategy is concentrated bets, not hedging. Grew up in Trinidad in the Caribbean. Nubank’s brand colour is purple — “the future is purple.”