Elena Verna

Growth executive and adviser. Widely regarded as one of the foremost B2B growth practitioners. Has led or advised growth at Miro, Amplitude, Dropbox, SurveyMonkey, MongoDB, Netlify, Superhuman, Similarweb, Sanity, and others. Long-time instructor and Entrepreneur-in-Residence at Reforge. Currently Head of Growth at Lovable.

Episodes on the wiki

• (Elena Verna episode 1 — source file missing, not yet ingested)
• Elena Verna 2.0 on Product-Led Sales (Wave 2)
• Elena Verna 3.0 on Growth Tactics That Never Work (Wave 3)
• Elena Verna 4.0 on the New AI Growth Playbook and Lovable (Wave 4)

Key positions

• Product must own monetisation accountability; outsourcing it entirely to marketing and sales is a structural failure mode in B2B.
• Product-led growth has a self-serve ceiling of ~$10k; product-led sales bridges individual usage to enterprise contracts worth $15k–$100k+.
• Every sales-led company should add product-assisted tactics — or risk disruption by a competitor that does.
• In the AI/vibe-coding era, growth requires 95% innovation and only 5% optimisation; the classic playbook inverts.

Sources

Lenny’s Podcast (four planned appearances; episode 1 source file missing from raw/lenny/).