Christopher Lochhead

“Godfather of Category Design.” Three-time public company CMO (Mercury Interactive, Scient, Loudcloud/Opsware). Co-author of Play Bigger, Niche Down, and 22 Laws of Category Design, all bestsellers. Co-creator of the Category Pirates Substack. Podcaster and advisor to 50+ venture-backed startups. Dyslexic high-school dropout who started his first company at 18; defines himself as a practitioner and evangelist of radical differentiation over incremental improvement. Based in California. categorypirates.com.

Episodes

• Christopher Lochhead on Category Design, the Better Trap, and Languaging — Lenny’s Podcast