Archie Abrams
VP of Product and Head of Growth at Shopify, leading an organisation of 600+ people across product, design, engineering, data, ops, and growth marketing. Previously at Udemy (where aggressive discounting was a key growth lever). At Shopify, responsible for the full merchant acquisition and success funnel and for building Shopify’s internal experimentation platform. Known for a contrarian retention model (optimising for churn to lower barriers to entrepreneurship), long-term holdout experiment infrastructure, and the principle of measuring absolute merchant counts over local conversion rates. Fully remote.