Andy Raskin

Strategic narrative consultant who helps CEOs and leadership teams build a single “old game → new game” story that aligns sales, marketing, product, fundraising, and recruiting. Clients include Gong, Zuora, Dropbox, Uber, Salesforce, Square, and IBM. Origin story: computer science graduate, failed dot-com pitch rated “1 — Worst” by a VC, stumbled on screenwriting books in a Barnes & Noble, restructured the pitch using screenplay structure, raised a term sheet. Spent a decade as a freelance journalist before pivoting to consulting. Author of the viral Medium post The Greatest Sales Deck I’ve Ever Seen (2M+ views, about Zuora’s strategic narrative). Host of The Bigger Narrative podcast, which his mother introduces. Based in San Francisco area.

Episodes

• Andy Raskin on Strategic Narrative and the Power of Movement Thinking — Lenny’s Podcast