Adam Grenier

Growth and marketing executive. Head of Growth Marketing & Innovation at Uber (four years; built growth marketing infrastructure from scratch). VP Product & Marketing at Lambda School. VP Marketing at Masterclass. Earlier career in agency and advertising. Now advisor on growth and marketing strategy, a16z Scout Fund investor, and occasional Reforge contributor. Background: improv comedy (Second City Chicago, ImprovOlympic); degree background in consumer contexts. Creator of the emerging channel evaluation framework (three ingredients: overlap, channel DNA, company DNA) and proponent of the Growth CMO archetype.

Episodes

• Adam Grenier on Emerging Channels, the Growth CMO, and Burnout — Lenny’s Podcast